COMIXOLOGY’S NEW iOS APP REMOVES IN-APP STOREFRONT, SHIFTS APPLE CUSTOMERS TO WEB STORE
By Andy Khouri
Digital comics retailer ComiXology announced on Saturday that it was “retiring” its existing iOS applications for iPhone and iPad and replacing them with a new version that does not include the ability to make in-app purchases, one of the platform’s most signature and popular features. The iOS app’s storefront is simply gone, leaving only a reader app in its place. Going forward, iOS users will have to pursue the less direct path of buying their digital comics from ComiXology’s Web interface and later syncing them to their devices using the new app. This process circumvents Apple — whose iTunes App Store takes 30% of all in-app purchases from all vendors in the IOS marketplace — and thereby presumably frees up more profit for comic book publishers and/or comic book creators.
Presently, ComiXology’s branded iOS apps for DC, Marvel, Image and IDW are working as they have been. The Android app has also been updated, and users can make in-app purchases with a new integrated storefront instead of through Google Play.
The news comes just a couple of weeks after ComiXology and Apple rival Amazon.com announced that the latter was acquiring the former, and the new iOS process resembles that which Amazon’s Kindle customers have followed to use those products on Apple devices.
Key findings in the 2014 GTIR include: